Leadership Team | Heritage Lane Behavioral Assisted Living

Reed Gunnell, Owner, Executive Director

Mr. Gunnell is the original founder of Heritage Lane and comes with years of experience in post-acute care and behavioral health. As a former nursing home and post-acute care administrator, he has the professional skills to employ, train and manage the right individuals to carry out the important mission at Heritage Lane Behavioral Assisted Living. It is his passion to care for those who suffer from mental illness. To offer a higher functioning environment whose premise is based on goals and positive reinforcement. Mr. Gunnell believes in offering a less restrictive environment to all of Arizona residents who are placed in restrictive settings where if given the opportunity could live and thrive in a less restrictive community. Mr. Gunnell is also passionate about self-worth and where that comes from. When one is dependent upon others for most things, underlying mental health related issues become forefront and the lives of those in support can also be negatively affected. In contrast, achieving something with little support from others, gives all of us a sense of accomplishment. We have an increase in will and a desire to repeat it. This is the absolute focus of Heritage Lane’s program and the passion of Mr. Gunnell. Residents of Heritage Lane Behavioral Assisted Living have individualized plans that help them achieve small objectives with positive reinforcement systems. As a result, behaviors begin to modify and life quality improves while feeling a sense of purpose in a broader community.

Dr. Lana J. Peterson, DNP, PMHNP, MSN, BSN, MA, RN, Owner, Psychiatric Program Director

Dr. Peterson is a highly successful psychiatric mental health nurse practitioner (PMHNP) with impressive credentials and experience. Dr. Peterson is the founder of Heritage Lane’s successful behavioral model and has worked in post-acute and long term care settings as a CNA (certified nursing assistant) and gained a love for the elderly very early on. She first became licensed as a CNA at the age of 15. Dr. Peterson continued her education and graduated with a Bachelor of Science in Nursing with a specialization in Gerontology from the University of Nebraska Medical Center. Continuing on with a Master’s in Clinical Psychology from Argosy University and a Master’s of Science in Nursing Arizona State University. Finally, received her Doctorate of Nursing Practice with psychiatric focus from Rocky Mountain University. She is a licensed Psychiatric Mental Health Nurse Practitioner in Arizona. Dr. Peterson also has over 20 years of experience treating Arizona residents who suffer from mental illness related diagnosis and disorders and her practical hands-on experience is vast. She is an expert in psychopharmacology with extensive knowledge and experience in drug-to-drug interactions and how these psychotropic medications affect the mind and body in the treatment of mental disorders. She is also a co-founder of the behavioral program at Heritage Lane Behavioral Assisted Living and currently employed as the Psychiatric Program Director. Dr. Peterson manages all prescribed psychotropic medications, writes all individualized resident behavior plans, meets with residents regularly in person and provides all behavioral focused monthly training to the employees of Heritage Lane.

Jennifer Cassaday, LPN, Clinical Nurse Manager

Jennifer Cassaday is an accomplished Licensed Practical Nurse (LPN) with over 16 years of nursing experience. Originally from Missouri, Jennifer moved to Arizona in 2012 to pursue her passions. She has spent her career in nursing caring for others in long term care. Jennifer has a true passion for patient care and loves nursing. Her number one goal is the health and safety of the residents of Heritage Lane. She approaches the residents with the knowledge that she has gained from years of skilled care and has a unique insight to clinical management. She is an example to all she comes in contact and can truly lead by example having worked side by side with medication technicians and caregivers. In her down time, Jennifer enjoys spending time with her family and attending musical concerts. We are truly fortunate to have such a dedicated nurse as a member of our team.

Brandon Gaffney, Admissions Director

Brandon Gaffney has many years of experience in Sales and Marketing which he has brought to Heritage Lane in early 2020. This experience includes being the head of large districts within Arizona and Las Vegas during his career. He has very strong communication skills and a positive attitude with anyone he interacts with which the residents can feel. Mr. Gaffney has family in which he has dealt with behavioral health needs and the impacts in can have on everyone around them. For that reason he has a strong belief in the mission that every resident receives their dignity and a great quality of life at Heritage Lane. Mr. Gaffney’s parents moved him to Arizona when he was 3 years old and he has called it home ever since. In his free time he loves to be with his kids and make life long memories with them. They love going on walks with the dogs, going to events, frequent travels to the beach, and even just having family movie nights at home.

Sophia Gomez, CPC, Business Office Manager

Sophia is a tremendous asset to the organization and bring over 20 years experience in the healthcare industry specifically Long Term Care. She is CPC, ICD-10 and ICD Behavioral Health certified by the AAPC with strong claims processing experience. Sophia has owned her own business managing remote offices responsible for accounts receivables, payables, credentialing, contracting and patient practice. She worked for United Healthcare for 10 years as a Provider Relations Manager over a 3 state territory and a team of 15 reps. She was instrumental in consult and implementation of Medicaid and Medicare products in new markets. She helped in the monitoring of compliance for AHCCCS program contractor requirements for continued network participation. She loves quiet living in remote areas and enjoys spending time with her husband and son. She is a great team player, with a strong will to help others and a great fit to this organization.

Durrell Pierson, Dietary Supervisor

Durrell is a chef with several years of experience in Southwestern cuisine, and he brings that expertise to Heritage Lane as the Dietary Supervisor. Durrell strives to maintain high food standards for our residents, bringing ingredients and dishes from all over the world to plates here at Heritage Lane. He loves to try out new cooking techniques on classic dishes, and encourages his team to think outside the box when preparing items. In his free time, Durrell enjoys spending time with his son, playing music, and auto racing.

Rosa Arreguin, Housekeeping Supervisor

Ms. Arreguin is known at Heritage Lane Behavioral Assisted Living for being tough and on point. She is a meticulous cleaner and allows nothing to slip by. She has decades of experience cleaning large commercial buildings to houses and has a special ability to making sure the community environment is clean. Ms. Arreguin is extremely engaged in the cleaning system and her style ensures Heritage Lane is clean and odor free.